Anyone familiar with moral philosopy is likely to know of the utilitarian view championed by John Stuart Mill and others in the 19th century that the best action is the one that brings the greatest happiness to the highest number of people.
Happiness economics seems to promote a similar idea but now brought into the field of economic policy.
David Cameron and some other conservatives such as the former conservative leader Iain Duncan-Smith who established the think tank the 'Centre for Social Justice' appear to have embraced the idea of seeking to promote 'general well being' or 'GWB' and some Blairite figures also endorsed the idea.
To find out more about 'Happiness Economics' visit the link below on the BBC website:
Blog Post Written by Life Coach David
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